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Case Studies of Our Work

Property Management Website and SEO Case Studies

Real website and SEO work snapshots from DoorHQ showing what changed, which channel improved, what the data proves, and why it matters for property management companies.

Case study 01Google Search

Organic search growth

What changed: search-ready pages started earning more clicks and impressions; channel improved: Google organic; this proves the site became easier to discover; it matters because property owners often search before they ever ask for a referral.

Visible metric

54.9K clicks and 614K impressions over 6 months

Source: Search Console snapshot. Examples are from website and SEO work only and are not ranking, lead, revenue, or platform-placement guarantees.

Google Search Console performance showing 54.9K clicks and 614K impressions over the last 6 months
Case study 02Google Search

Post-launch search lift

What changed: visibility accelerated after the SEO structure was improved; channel improved: Google organic; this proves the rebuild created stronger search signals; it matters because PM companies need owners finding them without relying only on ads.

Visible metric

8.28K clicks and 98.9K impressions over 28 days

Source: Search Console snapshot. Examples are from website and SEO work only and are not ranking, lead, revenue, or platform-placement guarantees.

Google Search Console performance showing 8.28K clicks and 98.9K impressions over the last 28 days
Case study 03ChatGPT

AI referral visibility

What changed: AI tools began sending qualified visitors; channel improved: ChatGPT referral traffic; this proves structured content can be understood by AI search experiences; it matters because owners are starting to ask AI who to trust locally.

Visible metric

ChatGPT referral traffic became visible in analytics

Source: Analytics source snapshot. Examples are from website and SEO work only and are not ranking, lead, revenue, or platform-placement guarantees.

Analytics top source report showing ChatGPT traffic
Case study 04Perplexity

AI discovery source

What changed: the site appeared in AI-assisted research paths; channel improved: Perplexity referral traffic; this proves helpful, crawlable pages can surface beyond traditional search; it matters because owner research is spreading across more channels.

Visible metric

Perplexity referral traffic became visible in analytics

Source: Analytics source snapshot. Examples are from website and SEO work only and are not ranking, lead, revenue, or platform-placement guarantees.

Analytics top source report showing Perplexity traffic
Case study 05Claude

AI research traffic

What changed: AI-powered recommendation traffic became measurable; channel improved: Claude referral traffic; this proves the website was clear enough to be referenced by modern research tools; it matters because PM brands need to be legible to humans and AI.

Visible metric

Claude referral traffic became visible in analytics

Source: Analytics source snapshot. Examples are from website and SEO work only and are not ranking, lead, revenue, or platform-placement guarantees.

Analytics top source report showing Claude traffic
Case study 06Analytics

New visitor growth

What changed: more new users and sessions reached the site; channel improved: website traffic after SEO/content work; this proves the site attracted a larger audience; it matters because more local owner attention creates more chances for quote requests.

Visible metric

28K new users, 44K sessions, and 163K views

Source: Analytics traffic snapshot. Examples are from website and SEO work only and are not ranking, lead, revenue, or platform-placement guarantees.

Analytics report showing 28K new users, 44K sessions, and 163K views
Case study 07Analytics

Engaged traffic growth

What changed: active users, new users, and views increased together; channel improved: website engagement; this proves the traffic was not just empty visits; it matters because PM companies need owners to explore services before contacting sales.

Visible metric

83.4K active users, 83.3K new users, and 226.2K views

Source: Analytics engagement snapshot. Examples are from website and SEO work only and are not ranking, lead, revenue, or platform-placement guarantees.

Analytics report showing 83.4K active users, 83.3K new users, and 226.2K views
Case study 08Analytics

Short-term momentum

What changed: traffic rose over a short window; channel improved: weekly website sessions and views; this proves the foundation can create momentum quickly; it matters because PM companies need a site that supports campaigns, SEO, and outreach.

Visible metric

10.1K active users, 15.7K sessions, and 64.4K views over 7 days

Source: Analytics weekly snapshot. Examples are from website and SEO work only and are not ranking, lead, revenue, or platform-placement guarantees.

Analytics report showing 10.1K active users, 15.7K sessions, and 64.4K views over 7 days

Want to see what this means for your property management website?

DoorHQ can review the current site, identify owner-path gaps, and map the SEO/content work most likely to improve discovery, trust, and qualified inquiry behavior.

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